Little People - Art Makes Me Smart

About

Duration - 2:23
Release - August 2013
Software - Maya, Mudbox, Photoshop, Illustrator, After Effects, Premiere
Music - Genevieve Goings
Video is property of Mattel, Inc. and Fisher-Price

Follow Sofie as she explores her artistic imagination in the fourth music video introducing the new Little People characters from Fisher-Price. Sofie discovers that being creative makes her smart in this 3D short.

This was the fourth of six shorts we produced as part of the Meet the Little People music video series. Made by a small six person team within Fisher-Price. The goal of the project was to create a fun visual style that imitated 2D animation while utilizing 3D tools to control production costs. Production on this video ended in July 2013 and the video was released online in August 2013.

During production I contributed to animation, modeling, and was responsible for all rigging and hair simulation. I was involved early in development of the new Little People videos and contributed to develop the visual and animation style.